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HPA now giving away taxpayer funded surfboards and fishing rods

A few weeks ago we went public with our concerns about the ’No Beersie' campaign by the Health Promotion Agency. To recap:

  • * the campaign cost taxpayers $1.2 million;
  • * it doesn’t target those most likely to be affected by alcohol related harm; and
  • * even the HPA’s own focus groups found the campaign confusing (some even thought it was advertising beer!).

Despite the bad press (including this scathing Waikato Times editorial) the HPA is feeling very jolly indeed with your money.  It’s either that or the HPA so desperate to be liked they’re giving away fishing rods, surf boards and even $100 petrol vouchers! 

All this with money that should be helping those who have a problem with alcohol.

We’ve launched a petition to tell the Government to end to these sorts of silly taxpayer funded advertising campaigns promoting common sense and feel-good nonsense.


Do you agree that this is a waste of money? Will you support us? Sign the petition by clicking here.

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