Pages tagged “Advertising Campaigns”

1. HPA now giving away taxpayer funded surfboards and fishing rods

   Posted in NEWS by New Zealand Taxpayers' Union | February 2, 2015

   A few weeks ago we went public with our concerns about the ’No Beersie' campaign by the Health Promotion Agency. To recap: * the campaign cost taxpayers $1.2 million; * it doesn’t target those most likely to be affected by alcohol related harm; and...

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2. HPA spends $1.2 million on "Not Beersies" campaign

   Posted in NEWS by New Zealand Taxpayers' Union | January 15, 2015

   Today we released documents which detail the cost and focus group feedback on the ridiculous “Not Beersies” campaign by the Health Promotion Agency. The documents show that: the campaign had the least positive impact on entrenched, high-risk drinkers; it instead targets those least likely to face...

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