Children’s Commission, ease up on the re-branding

The Taxpayers’ Union can reveal that the Children’s and Young People Commission has spent $61,474 on refreshing their brand identity when the structure moved from a Commissioner to a Commission with a board.

The information was revealed through the Official Information Act and now, with news of a change back to a single commissioner role, the Taxpayers’ Union is calling on the organisation not to waste even more money on a second rebrand.

Taxpayers’ Union Campaigns Manager, Connor Molloy, said:

“The Commission is meant to ensure the safety and well-being of children. Instead, they are spraying money on expensive redesigns that do nothing to improve the poor outcomes many young people face.

“Time and time again we have called for government agencies to revert to standard branding with the Coat of Arms - even offering to do this design work for free - yet they continue wasting tens of thousands of taxpayer dollars on unnecessary rebrands.

“Private organisations spend money on branding in order to stand out against their competitors. Unfortunately, the government doesn’t have any, so there’s no need to continue to splash the cash on woke rebrands like this.”