WellingtonNZ Hits the Wrong Key in New York
The spotlight is firmly on WellingtonNZ, the region's economic development agency, after The Taxpayers' Union has revealed $470,000 spent on an ephemeral overseas marketing event. The centrepiece of this campaign was a $130,000 'ESC' key, as a symbol of 'escaping' to Wellington, only to be destroyed shortly after its brief debut, according to information obtained under the LGOIMA.
Oliver Bryan, Investigations Coordinator for the Taxpayers' Union, remarked, "WellingtonNZ, bearing the mantle of the region's Economic Development Agency to champion prosperity and improve liveability, has gone seriously astray. Dispatching a staffer to New York to frivolously burn through half a million dollars on a seven-hour 'ESC' key stunt isn't just a display of fiscal irresponsibility; it’s madness.”
"And let's not forget that after its mere seven-hour outing on New York’s streets, the $130,000 'ESC' key was destroyed. It's a pity the same level of ruthless expediency wasn’t applied to the plan as a whole before it got off the ground. But hey, at least they encouraged recycling. Kudos for such eco-conscious extravagance."
“When you break down the numbers, it's even more egregious: Only 100 people engaged with the stunt on the ground. That’s $1,300 spent for each person who engaged with this ploy and about $14 per online view. Without a concrete method to gauge its impact or any evident influence on immigration trends, this campaign is glaringly emblematic of vanity over value."
“The lucky member of staff also spent six nights in New York for this seven-hour stunt. It seems WellingtonNZ doesn't just waste money, but time too."
"Rather than advancing prosperity or enhancing Wellington's liveability, this escapade showcases an organisation dishing out heaps for embarrassingly minimal returns. It's a clarion call for a reset, to ensure alignment with goals that genuinely serve Wellingtonians."